Naomi Fayzulayev, FNP-C has built and operates Beso Wellness & Beauty from the ground up — navigating service selection, margin optimization, staff scaling, and compliance. Consulting gives you direct access to that hard-won operating knowledge for your own practice.
Free 30-minute call to understand your practice stage, goals, and which consulting service is the right fit.
We define the deliverable, timeline, and investment. No vague retainers — you know exactly what you’re getting.
Naomi does the analysis, builds the frameworks, and delivers a written report with specific, prioritized recommendations.
A dedicated debrief session to walk through findings, answer questions, and build your 90-day implementation roadmap.
NPs, PAs, and RNs stepping out on their own for the first time who need a structured launch framework, not generic business advice.
Practices that are busy but not profitable, or profitable but not growing, who need to optimize before expanding.
Practices ready to layer in hormone optimization, sexual wellness, IV therapy, or regenerative services alongside existing offerings.
Want to train on the new services too? See the Beso Clinical Foundations Intensive — 2–3 days covering multiple service categories at once.
Every engagement produces a tangible, written output — not just a conversation. Each service below has a defined scope, a clear deliverable, and a dedicated debrief. Pricing is available on request and varies by practice complexity and engagement depth.
Consulting clients are primarily based across the Phoenix metro — including Scottsdale, Mesa, Tempe, Chandler, Peoria, Glendale, and Gilbert — with remote engagements available for providers across Arizona and select out-of-state practices.
A forensic look at your practice economics — service by service. Naomi analyzes your current service menu, pricing, volume, and cost structure to identify where you’re leaving money on the table, which services are loss leaders, and how to engineer higher-margin revenue through bundling, packaging, and pricing strategy. Delivered as a written report with a prioritized action ranking.
The most comprehensive consulting engagement — a white-glove launch framework covering every major operational decision before you open your doors. Service menu design, vendor selection, protocol library setup, staffing structure, soft-launch marketing plan, and a 30/60/90-day milestone roadmap. Built for NPs, PAs, and RNs launching their first independent practice.
Wellness memberships — monthly hormone optimization, IV drip clubs, aesthetic maintenance plans — are the highest-margin recurring revenue model in the medspa world. Naomi designs your membership structure from scratch: tier architecture, pricing, service inclusions, retention incentives, and the member agreement language. Delivered with a rollout playbook and patient communication templates.
Not “is your Instagram pretty” — but does your digital presence reflect the clinical credibility of your services, and are you converting the right patients. Naomi reviews your website, social media, Google Business profile, and patient-facing content through both a clinical and marketing lens, delivering specific, prioritized recommendations written for an aesthetics and wellness practice.
Who to hire first, how to structure an RN alongside an NP alongside an aesthetician, what to pay them, and how to onboard them into your clinical culture. Naomi delivers a role-by-role hiring guide, comp benchmarking for the AZ aesthetics market, interview frameworks, clinical onboarding checklists, and a 90-day new-hire performance structure tailored to your service mix.
A standalone review of your clinical documentation, consent forms, protocols, and a sample of patient charts — delivered as a written compliance gap report with prioritized corrective actions. Distinct from medical directorship, this service is ideal for practices preparing for a state board inspection, adding a new service line, or wanting a second set of clinical eyes on their systems.
Preparing to sell your medspa, bring on a partner, or attract an investor? Naomi helps you document systems, clean up clinical and financial records, optimize service margins, and present your practice in the most attractive light possible. Delivered as a readiness scorecard and improvement roadmap — typically a 3–6 month engagement leading up to a transaction or partnership event.
Thinking about buying an existing medspa? Naomi provides clinical due diligence on the target practice — evaluating service mix, equipment condition, protocol quality, staff structure, and compliance posture. She flags red flags, identifies opportunity gaps, and gives you a clinical operator’s honest read on whether the practice is worth the asking price. One of the few people in aesthetics who can do this credibly.
The most comprehensive engagement Beso offers — a single, fixed-scope contract that combines clinical consulting, medical director onboarding, full protocol library development, consent form customization, and a 90-day implementation roadmap. Most providers piece these services together one at a time over 12–18 months. The Done-For-You Package delivers all of it before your first patient. Built for NPs, PAs, and RNs who are serious about launching right the first time — not cheap, not fast, and not for everyone.
Not every practice needs a full-time clinical operations leader — but every growing practice needs one eventually. The Fractional Clinical COO arrangement gives you Naomi as an ongoing strategic resource on a monthly retainer: on-call access for clinical and operational decisions, quarterly revenue check-ins, protocol review as your menu evolves, and staffing & vendor guidance. This isn’t a monthly check-in call. It’s an advisory relationship — Naomi becomes part of your decision-making process, month after month, cancel anytime.
Most NPs, PAs, and RNs who launch aesthetic or wellness practices are extraordinarily well-trained clinicians. They know how to inject, how to dose, how to screen. What they are rarely trained for — and what no clinical program teaches — is how to price a service so it’s actually profitable, how to design a membership program that retains patients, how to build a staff structure that doesn’t collapse when one person quits, or how to navigate the compliance requirements specific to their service mix in Arizona.
The result is a predictable pattern: a clinically excellent practice that is perpetually busy but not profitable, or a practice that grows quickly but becomes chaotic because the systems weren’t built to scale. Both problems are solvable — but they require someone who has already solved them, not someone who has only studied them.
Naomi Fayzulayev built Beso Wellness & Beauty from nothing into a full-service Phoenix medspa that runs injectables, IV therapy, hormone optimization, sexual wellness, and regenerative services under one roof. She has personally navigated every operational challenge that her consulting clients face — vendor negotiations, service line additions, membership program design, staff training frameworks, and compliance audits — and continues to run those systems every week. That operational reality is what makes her consulting advice different from a business coach who learned about medspas from a course.
Medspa and wellness clinic consulting in Arizona also carries a regulatory dimension that general business consultants are unqualified to address. Adding a new service line isn’t just a revenue decision — it requires scope-of-practice analysis, protocol development, and in some cases a new or updated medical directorship agreement. Adding hormone therapy or compounded medications requires understanding of Arizona Board of Pharmacy and Board of Nursing regulations. Designing a membership that bundles prescription-only services requires careful structuring to remain FTC-compliant and legally defensible. Naomi reviews every consulting recommendation through this clinical and regulatory lens, so nothing she advises creates a compliance problem that costs more than the revenue it generates.
Every Beso consulting engagement produces a written deliverable — a report, a framework, a roadmap, a protocol library — that the client keeps and implements. This is not a coaching call. It is a professional analysis of a specific problem, with specific recommendations, and a documented debrief. The goal is that every client leaves with something actionable in week one and a clear picture of what their practice looks like in twelve months if they execute the plan.
Underpriced services are the most common margin problem in Arizona medspas — particularly for injectables, where providers often price based on what they paid for training rather than market rate and actual cost-of-goods. Other common leaks: no retail attachment protocol, no membership or prepay program, services that attract patients but carry less than 50% margin, and staff compensation structures that scale cost faster than revenue.
A Revenue Optimization Audit, for example, produces a service-by-service margin analysis, a pricing benchmarking report against the Phoenix metro market, a bundle design recommendation with projected revenue impact, and a prioritized action list. You receive a document you can share with a business partner, act on without the consultant present, and revisit in six months to measure progress.
New practice launches require different work than scaling an existing one. A launch engagement focuses on getting the infrastructure right before patient one — service menu design, protocol and consent library, vendor setup, and a 90-day soft-launch roadmap. A scale engagement starts from what already exists and identifies the specific constraints — usually margin, staffing, or systems — that are preventing growth.
Arizona’s NP full practice authority is a significant advantage, but it doesn’t eliminate compliance requirements. Offering compounded medications requires a licensed prescriber and a DEA-registered pharmacy relationship. IV therapy services require written standing orders, emergency protocols, and a medical director with IV therapy experience. Hormone optimization programs that prescribe controlled substances require specific documentation practices and periodic chart review. Beso consulting addresses all of these as part of any relevant engagement.
Naomi isn’t a business consultant who studied healthcare. She is a clinician who built a practice — made the mistakes, figured out the margins, and runs the same services she consults on every single week. That distinction changes the quality of every recommendation she gives.
“I only tell clients to do things I’ve either done myself or seen fail firsthand. There’s no theory in these engagements.”
Naomi Fayzulayev, FNP-C · Founder, Beso Wellness & BeautyEvery report and recommendation is written for your practice, your market, and your service mix — never a recycled template.
You receive a document you can act on — not notes from a call. Every engagement produces something you keep and implement over time.
Financial, marketing, and operational recommendations are filtered through the lens of a practicing FNP — so nothing violates clinical or regulatory reality.
Every report concludes with a ranked implementation list. You leave knowing what to do in week one, month one, and quarter one.
Not every practice needs a full-time clinical operations leader — but every growing practice needs one eventually. The Fractional Clinical COO arrangement gives you Naomi as an ongoing strategic resource for clinical and operational decisions, at a fraction of the cost of a full-time hire. She's on call for the decisions that matter: service menu changes, staffing problems, compliance questions, vendor negotiations, and the growth-stage challenges that come up between formal consulting engagements.
This isn't a monthly check-in call. It's an advisory relationship — Naomi becomes part of your decision-making process, available when you need clinical or operational judgment from someone who runs a practice just like yours.
Inquire About Fractional COO →For practices that need ongoing strategic support rather than a one-time audit, Beso offers several structured long-term arrangements.
For Master-tier certified providers who want to build their own teaching capacity. Naomi provides a structured pathway from shadowing to co-teaching to independent instruction using Beso curriculum.
Naomi speaks at, teaches for, or consults with other clinical education programs on an invitation basis. Contact us to discuss availability and scope.
For practices that want to launch a new service before their own provider is fully trained — or that want to offer a specific procedure day to patients — Naomi is available for scheduled procedure days at a day rate. Available for injectables, sexual wellness, and hormone services.
Consulting clients receive access to Beso’s vetted vendor network — compounding pharmacies, PRP suppliers, IV distributors, and aesthetic supply partners — with preferred pricing negotiated for Beso-affiliated practices.
All consulting engagements are scoped individually. The tiers below reflect the general structure — exact pricing is provided in a written proposal after your discovery call.
One defined analysis with a written report and debrief session. Best for focused questions: pricing, compliance, marketing, or chart review.
Two or more combined engagements for practices launching from scratch or executing a major growth initiative. Includes a 90-day roadmap.
Extended engagements for acquisition due diligence, exit readiness, or ongoing Fractional Clinical COO arrangements.
Every consulting engagement starts with a free discovery call to understand your practice and match you with the right service. No obligation, no pitch — just an honest conversation about where you are and where you’re going.