★ Flagship Offering  ·  Beso Provider Hub
Practice Launch Consulting · Phoenix, AZ

Everything your practice
needs before
patient one.

Most providers piece together their launch infrastructure one contract at a time — spending 12 to 18 months assembling what should have been in place before they opened. The Done-For-You Launch Package delivers it all under a single fixed-scope engagement: clinical documentation, compliance setup, medical director onboarding, and a 90-day roadmap — built by someone who runs the same kind of practice you're building.

10
Deliverables
Included
8–12
Week
Engagement
3
Tiers From
$8,500
Package At a Glance
Done-For-You Practice Launch
Investment
$8,500 – $18,000 depending on tier
Engagement Length
8–12 weeks from kickoff to handoff
Format
Fixed-scope · Written deliverables · Debrief sessions throughout
Location
Remote-compatible · Arizona practices eligible for in-person sessions
Best For
NPs, PAs, and RNs launching a medspa, IV lounge, hormone clinic, or sexual wellness practice in Arizona
Availability
Limited — Naomi takes a small number of launch engagements per quarter
Book a Free Discovery Call →

Discovery calls are free and carry no obligation. We'll confirm fit before any proposal is issued.

10
Deliverables
in the Package
3
Tiers &
Price Points
15+
Years Naomi
Has Run a Practice
0
Generic Templates
You'll Receive
Why This Exists

Most practices launch with the
wrong things missing

The pattern is almost universal. A clinician completes training, forms an LLC, signs a lease, and sees their first patient — with standing orders that were downloaded from the internet, consent forms that haven't been reviewed by anyone clinically qualified, no written emergency protocols, and a service menu that was priced based on what felt reasonable rather than what the market supports or what the margins require.

None of this is incompetence. Clinical training programs don't teach it. Medical director arrangements often don't cover it. And the internet is full of generic templates that look functional until something goes wrong and you discover they weren't written for the services you actually offer.

The problem isn't that providers launch unprepared because they don't care. It's that there has never been a single place to get all of it done properly — by someone who actually runs this kind of practice — before patient one.

“I built Beso the hard way — piecing it together over years. I know exactly what it costs to get this wrong. The Done-For-You Package is what I wish had existed when I launched.”

Naomi Fayzulayev, FNP-C · Founder, Beso Wellness & Beauty
What it costs to get this wrong
An AZ Board of Nursing investigation

Triggered by a patient complaint or a chart audit. If your standing orders are generic, your consent forms don't cover your actual service, or your medical director can't show documented chart review — you are not in a defensible position. The investigation alone is costly and time-consuming even if it closes in your favor.

A malpractice claim on an inadequate consent

Consent forms serve two purposes: informed patient consent and documented protection for the provider. A consent form downloaded from a generic source and never reviewed by a clinician familiar with your service mix is doing neither job effectively.

18 months of underpriced services

Providers who price based on what they paid for training rather than market rate and actual cost-of-goods typically run at 30–40% lower margin than they should be. At $20K–$30K monthly revenue, that is $6K–$12K per month in recoverable margin that was left on the table every single month.

A staff hire that doesn't scale

The first staff structure decisions — who you hire, how you compensate them, what their onboarding looks like — set the culture and cost structure of the practice. Getting this wrong in month three is far more expensive to unwind than getting it right before you hire.

What's Included

Ten deliverables.
All of them written. All of them yours.

Every deliverable in this package is written specifically for your practice, your service mix, and your Arizona licensure. Nothing is a template with your name dropped in. If you add a service after launch, the documents get updated — not replaced.

01
Service Menu & Pricing Design

Your service menu built from scratch — or audited and rebuilt if you already have a draft — with margin analysis, Phoenix metro pricing benchmarks, and bundle recommendations.

  • Service-by-service margin calculation
  • Phoenix metro pricing benchmarks
  • High-margin bundle design
  • Launch vs. full menu sequencing
02
Vendor Selection & Onboarding

Naomi's actual vendor recommendations for your service mix — the suppliers she uses at Beso — with onboarding guidance and account setup support.

  • Recommended vendor list by service category
  • Account setup guidance
  • Product selection for launch inventory
  • Centrifuge and device recommendations (if applicable)
03
Full Protocol Library

Written clinical protocols for every service on your menu — not downloaded templates, but documents written for your specific service mix by a clinician who performs these procedures weekly.

  • Service-specific treatment protocols
  • Patient intake and screening frameworks
  • Contraindication criteria per service
  • Post-treatment care instructions
04
Consent Form Suite

Clinically reviewed consent documentation for every service — covering off-label status where applicable, service-specific risks, and the patient acknowledgments required to be defensible in an adverse event.

  • Per-service informed consent forms
  • Off-label disclosure language where required
  • Photo consent and media release
  • General intake and HIPAA forms
05
Medical Director Setup & Standing Orders

For practices that need a medical director, this deliverable covers the full onboarding — including service-specific standing orders signed before your first patient appointment.

  • Directorship agreement review
  • Service-specific standing orders — written & signed
  • Prescribing authority documentation
  • Ongoing oversight framework
06
Emergency Response Protocols

Written emergency protocols for every adverse event type relevant to your service mix — not generic "call 911" documents, but procedure-specific response plans with the actual medications, dosages, and escalation criteria for your practice.

  • Anaphylaxis protocol with epinephrine dosing
  • Service-specific adverse event responses
  • Emergency kit specification
  • Staff drill framework
07
Compliance & Scope-of-Practice Audit

A review of your service mix against Arizona Board of Nursing requirements, scope-of-practice boundaries, and any service-specific regulatory considerations — delivered as a written compliance gap report before you see your first patient.

  • AZ licensure scope review
  • Service-specific regulatory requirements
  • Compounding and pharmacy compliance (if applicable)
  • Written compliance gap report
08
Staff Training Documentation

Role-appropriate clinical onboarding documents for your initial staff — what they need to know, what they are and are not authorized to do, and how they are trained and documented against your protocols.

  • Role-by-role scope of practice documentation
  • Clinical onboarding checklist by role
  • Training acknowledgment forms
  • 90-day new-hire performance structure
09
Membership Program Design

A recurring revenue membership program structured for your service mix — tier design, pricing, member agreement framework, and rollout playbook — so you have a patient retention engine from day one, not something you build 12 months in.

  • Membership tier and pricing design
  • Member agreement template
  • Payment and cancellation structure
  • Rollout and enrollment playbook
10
90-Day Launch Roadmap

A week-by-week implementation plan for your first 90 days — covering soft launch sequence, marketing activation, patient pipeline building, and the operational milestones that separate a practice that gains momentum from one that stalls.

  • Pre-launch checklist (weeks 1–4)
  • Soft launch sequence (weeks 5–8)
  • Full launch and growth targets (weeks 9–12)
  • 90-day revenue and patient volume targets
What this package doesn't include — and why that matters

The Core tier does not include an ongoing medical director retainer. If you need a medical director for the long term (not just for the initial setup and standing orders), that is a separate monthly engagement. The Complete and Elite tiers include 3 and 6 months of medical director retainer respectively — see pricing below. Legal entity formation, insurance procurement, and physical build-out are also outside the scope of this package. Naomi can refer you to qualified professionals for each of those.

How It Works

Eight to twelve weeks,
start to launch-ready

The engagement follows a defined sequence — discovery and scoping first, then document builds in parallel, with debrief sessions at each major milestone. You're not waiting for everything to be done before seeing anything. Deliverables are reviewed and approved as they're completed so you can begin implementation before the engagement closes.

The engagement begins after a discovery call, scope confirmation, and signed agreement. A 50% deposit is required to begin; the balance is due at the Week 4 milestone delivery.

W1–2Discovery & Scope
Kickoff, intake, and service menu confirmation

Naomi reviews your practice plan, existing documentation (if any), and service menu. The scope is finalized and a build schedule is confirmed. If you don't have a service menu yet, this is where it's designed.

  • Kickoff call (90 min)
  • Practice intake questionnaire
  • Service menu and pricing design
  • Vendor recommendations delivered
W3–5Document Build
Protocol library, consent suite, and compliance audit

The core clinical documentation is built in parallel — protocols, consents, intake forms, and emergency procedures. The compliance audit is conducted and a gap report is delivered for your review.

  • Full protocol library (draft → review → final)
  • Consent form suite
  • Emergency response protocols
  • Compliance gap report
W5–7MD & Ops Setup
Medical director onboarding, standing orders, and staff docs

If medical director services are included in your tier, standing orders are written and signed. Staff training documentation and the membership program are completed in this phase.

  • Standing orders — written and signed
  • Staff training documentation
  • Membership program design
  • Mid-engagement debrief call
W8–10Roadmap & Handoff
90-day launch roadmap and final debrief

The 90-day launch roadmap is built around your actual open date. A final debrief session walks through every deliverable, answers questions, and confirms your implementation sequence. All documents are delivered in editable format.

  • 90-day launch roadmap
  • Final debrief session (90 min)
  • All deliverables in editable format
  • 30-day post-handoff access for questions
Pricing & Tiers

Three tiers.
One fixed-scope contract.

Every tier includes the full ten-deliverable package. The difference is whether ongoing medical director services and in-person sessions are included.

Core
$8,500
Fixed fee · 50% at engagement start, 50% at Week 4 delivery

The complete documentation and consulting build — everything you need to open compliantly and profitably, without the ongoing medical director retainer.

  • Service menu & pricing design
  • Vendor selection & onboarding guide
  • Full protocol library (all services)
  • Consent form suite
  • Emergency response protocols
  • Compliance & scope-of-practice audit
  • Staff training documentation
  • Membership program design
  • 90-day launch roadmap
  • 30-day post-handoff access
  • Medical director retainer (separate)
  • Standing orders (MD must sign separately)
  • In-person staff training day
Inquire About Core →
Elite
$18,000
Fixed fee · Includes 6-month MD retainer + in-person day · Same payment structure

For practices launching with a full team or a complex service menu. Everything in Complete, extended to 6 months of medical director oversight, plus a full in-person staff training day at your practice.

  • Everything in Complete
  • 6-month medical director retainer (vs. 3)
  • Monthly chart review (months 1–6)
  • Emergency consultation access (months 1–6)
  • One in-person staff training day at your practice
  • Live protocol walkthrough with your team
  • Emergency drill run-through with staff
  • Q&A session for your entire clinical team
Inquire About Elite →

All tiers are fixed-scope — the price does not change based on the number of services or the size of your practice. If your service menu expands after launch, protocol and consent updates are included within your engagement period. After the engagement closes, ongoing medical director and consulting services are available separately.

Who This Is For

For the provider who is done
figuring it out alone

NPs launching their first independent practice

Arizona FNPs stepping out on their own for the first time — whether out of a hospital, a physician-owned practice, or another NP's clinic. You know how to practice. This package handles the business and compliance infrastructure you were never trained to build.

PAs and RNs opening a supervised or directed practice

PAs and RNs who need a compliant supervisory or medical director structure in place before seeing their first patient — not assembled reactively after a complaint or inspection. The package builds the documentation infrastructure that makes your directorship arrangement legally sound from day one.

Clinicians already trained at Beso

Providers who have completed one or more Beso clinical training courses and are now ready to launch. The Done-For-You Package is the natural next step after training — translating clinical competency into a practice that is operationally and clinically ready to treat patients.

Providers launching a specialty clinic (IV, hormone, sexual wellness)

IV therapy lounges, hormone optimization clinics, and sexual wellness practices have service-specific compliance requirements that generic business consultants cannot address. Naomi operates all three at Beso and writes the protocols from direct clinical experience — not researched templates.

This package is not for
Practices already open and operating — see the Revenue Optimization Audit or Compliance & Chart Audit on the consulting page
Providers who want general business coaching without written deliverables
Practices outside Arizona seeking Arizona-specific medical director services (consulting is available out-of-state; MD services require AZ licensure)
Providers who are not yet licensed or have an encumbered license
Train First, Then Launch
Not yet trained on the services you want to offer?

The Done-For-You Package works best when you're already trained — or enrolled in training. Beso offers 14 clinical courses in Phoenix covering injectables, sexual wellness, hormone optimization, IV therapy, and regenerative medicine. Completing training and launching with this package is the fastest path from licensure to a fully operational practice.

Browse Clinical Training Courses →
Common Questions

Questions about
the package

If your question isn't answered here, the discovery call is the right place to ask it. There is no obligation — the call is designed to confirm fit before any contract is issued.

Book a Discovery Call →
Can this package be used for a practice that's already open?
+
Not ideally. The Done-For-You Launch Package is scoped for practices that haven't yet seen their first patient — or have been open for fewer than 60 days and are realizing they launched without adequate documentation. If you're already operating, a Compliance & Chart Audit or Revenue Optimization Audit is a better starting point. Contact us and we'll recommend the right service for where you actually are.
What if I don't know my full service menu yet?
+
That's normal and expected. The first phase of the engagement (Weeks 1–2) is specifically designed to help you finalize your service menu based on your license type, market, and capital position. You don't need a finalized menu before the discovery call — just a general direction. If you have a rough idea of the services you want to offer, that's enough to start.
Can this work for practices outside Arizona?
+
The consulting and documentation components (service menu, protocols, consent suite, membership design, roadmap) can be delivered remotely to out-of-state practices. The medical director components — standing orders, retainer, and chart review — require Arizona licensure and are only available to AZ practices. Out-of-state providers who need medical director services will need a state-licensed director in their jurisdiction; Naomi can advise on what that structure should look like.
What happens after the engagement ends?
+
You receive all ten deliverables in editable format — Word documents, PDFs, and spreadsheets that are yours to update and maintain. The 30-day post-handoff access window allows you to ask follow-up questions as you begin implementation. After that, ongoing medical director services (if not already included in your tier) and consulting engagements are available on the standard terms listed on the consulting page. Many clients continue with the Fractional Clinical COO arrangement once the launch phase is complete.
How many clients does Naomi take on at once?
+
A small number — typically two to three launch engagements per quarter. This is not a scalable agency model. Naomi personally conducts every discovery call, writes every protocol, and delivers every debrief. The quality of the work requires that she not overextend. If you inquire and there is a waitlist, we will tell you the expected timeline honestly.
Does the Core tier include any medical director services?
+
The Core tier includes the documentation and consulting build — including drafting the standing orders — but does not include Naomi signing them or providing an ongoing medical director retainer. If you already have a medical director in place, the Core tier provides the protocol and documentation infrastructure they'll need to sign off on. If you need Naomi to serve as your ongoing medical director, the Complete or Elite tier is the right starting point.

Start with a
free discovery call.

Every engagement begins with a 30-minute call to confirm fit — your practice stage, service menu, timeline, and which tier is right for your situation. No pitch, no obligation. If we're not the right fit, we'll tell you that too and point you toward what is.